Venture Concept No.2
Venture Concept Write Up
1)
Opportunity-
The opportunity I have identified
was the effects of global warming, which resulted in extreme flooding in the
Midwest region. The current levy system has shown minimally acceptable
tolerances and require upgrades after large storms, extreme weather (hot or
cool weather), and expected wear from wind and snow. The identified customers are
the local and state governments along with the Army Corps of Engineers who manage
the current levy system. This opportunity focuses on the government sector in
the Midwest states, specifically around the Missouri River. It will also
directly affect the communities in the surrounding area. Currently, communities
will prepare for large storms by packing sand bags and moving seed planting
times to after the “wet season.” The Army Corps of Engineers currently
completes manual inspections along the levies and systematically renovates them.
This is an opportunity to help many farms and in turn many communities by keeping
jobs and money within those communities instead of losing farming business by
outsourcing overseas or Mexico (to locations who don’t have the same flooding
issues). This opportunity will be available as long as flooding is an issue in
the Midwest or until another solution is put into place.
2)
Innovation-
This product/service is a levy
monitoring system designed to monitor levies along the Missouri River,
currently a hot spot for heavy flooding which affects many farmers and their
communities in the area. This monitoring system will be responsible for front
line detection of weak points (minimal tolerance levels) in concreate used to
create the levies. Sensors will be placed sporadically along points of tension.
They will also be placed randomly in between to determine when maintenance is
required. After storms or extreme weather, engineers can trigger the sensors to
evaluate the damage to the levies. At which point, workers will know the areas
to focus on first before moving onto other parts of the levies. Our company
would be responsible for training and maintenance of the system as well as
upgrades. This would require contracts with all those involved: the Army Corps
of Engineers, Local & State Governments, and a possibility of the Federal
Government.
3)
Venture Concept-
My company’s focus on this particular issue
will be the reason why they will decide to select our company. The Army Corps
of Engineers have multiple ongoing projects and do not have time or resources
to update and maintain the levies in the necessary capacity (above minimum
standards). I believe if we provided this system to them, they would want to
try it. I was unable to find other companies who are offering the same goods
and services. Customer support and experience will play the biggest rolls in
our business concept. The monitoring system is only one part of the equation.
After installation, customer training and system updates will set us apart. The
business would be organized into 3 different departments: Product development,
customer training, & maintenance. The number of employees will depend on
how large the levy system is for now about 100 (30, 30, and 40 respectively).
Product development will be responsible for engineering and software updates,
customer training will provide trainings and manuals for those who need them,
and maintenance will be responsible for any manual inspections or fixes along
the levies.
4)
Most Important resource-
My most important resource would be
wanting to help farmers and their communities. People first will be the mission
of our company. Since this is an important issue that isn’t going away, our
company will be known for putting people first.
5)
The next step-
The next step would be to expand to
other levy systems to eventually monitor other types of structures such as
bridges, dams, and other structures.
6)
In five years-
In five years, I would like to have
this project completed and be working on expanding the business to bridges and
dams. I don’t think I will continue another ventures but start working in the
consulting field.
I
received very positive feedback about my first venture concept, so I focused on
fine-tuning my wording to make sure others would understand my thoughts fully. In
doing so, the biggest change I made would be the motto of my company being “People
First.” I believe this will set us apart from other companies. I also believe
that a motto only goes so far, and that actually putting people first can be
seen through the actions of the company.
Orlan, great post. I can tell that you have learned a lot through this process. I have really enjoyed seeing how you (and the other members of this class) developed your ideas over time. I think you have some great observations about the course here. You did a really great job here building off of the comments you received and improving your venture concept. Congratulations on the semester!
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