Idea Napkin No. 2


You
My name is Orlantha. I am a junior in the Business Administration at UF. I retained my first degree in Industrial Engineering which I worked in for a few years before pivoting to business. I am back in school to gain the business acumen needed to change fields. I consider myself to be a hardworking people person. The connections I have made throughout the years personally and professionally have helped me succeed. I aspire to enter a role in the feasibility stage of New Product Development whether it is within a company or at a consulting firm. This business concept has helped me understand the customers I will interact with in the future. Entrepreneurs or product developers will approach me to decide if their product is worth making and will be successful. They will develop business plans and it is very helpful to understand the process of developing one.   

 What are you offering to customers? 
The service offered to customers has not changed very much. This is a monitoring system for levies around the Missouri River to help prevent unsafe tolerances and help those who maintain the area and plan maintenance accordingly and assess damage when needed.

Who are you offering it to? 
My main target market is still local and state governments who are in charge of making decisions regarding the levy sites.

Why do they care? 
Governments’ main directives are to help the communities function to the best of their ability. If those communities struggle to make revenue then there is a chain reaction that will affect not only those farmers but the towns and cities around them such as grocery stores, retail, and overall economy in the area.

What are your core competencies? 
After realizing my core competencies included social connections, I can use this to create connections within the government as well as those Subject Matter Experts that I referenced before. Being able to collect information and talent from anywhere opens up the talent pool unlike the current local government in which one person “wears many hats.”
I still believe getting Government contracts can be difficult but with one successful monitoring system, there can be openings for more monitoring systems in other locations.

I believe these elements will fit well together. I still believe the weak points are my knowledge or capability to build this monitoring system on my own. I will need help of different types of engineers to develop this product.

Feedback Memo
I received great feedback from the comment I received. Overall, I decided to specify core competencies based on the secret sauce assignment and also to reflect on how the previous research can help develop this product further.  

Comments

  1. KindraMarch 29, 2020 at 9:13 PM

    Hi Orlantha. It sounds like you have a solid idea here that could potentially be very helpful to communities. You seem to have a good amount of social capital and personal experience to help you in creating your business. I like that you incorporated your feedback from the "Secret Sauce" assignment into your core competencies. That was a really good idea. I don't have much feedback to offer about your idea because I have no experience in that area, but I think you did a good job on including all of the information needed for the assignment.

    ReplyDelete

Post a Comment

Popular posts from this blog

Reading Reflection No. 3

1)      What was the general theme or argument of the book? In How to Fail at Almost Everything and Still Win Big , Scott Adams talks about how you should put yourself first in order for you to be successful. This is not a typical way of being “selfish” but rather 3 ways to make sure that you put yourself in the best position so you can be successful in what you want. He describes the 3 ways as looking after yourself by being healthy in order to put yourself in good head space by eating right, sleeping, and avoiding emotional distress. He also talks about looking after your economics which includes your job so you do not burden your family and friends. The 3 rd is look after all the other things which include your family, community, country, and world. 2)      How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? Throughout the book, Adams talks about investing in yourself in order to achieve suc...
Read more

Identifying Opportunities in Economic & Regulatory Trends

Regulatory Changes: Trump Administration ends OSHA program protecting workers from developing Silicosis (Lung disease) Source: https://www.npr.org/sections/health-shots/2019/10/02/766028237/workers-are-falling-ill-even-dying-after-making-kitchen-countertops I read about this repeal through an NPR list of EPA rollbacks of the Trump Administration I believe there is an opportunity to offer the same regulations of the program which start with manufacturing of the engineered stone used for kitchen counter tops. Who: I believe the customer will be there companies who build and fit these countertops (contractor companies) and also Union workers. This opportunity might be difficult to exploit because it requires companies to purchase materials from companies who manufacture a safer manufactured stone. Making an active choice to purchase downstream instead of changing the manufacturing process in all manufacturing companies like a Government regulation would. I believe there is...
Read more

Reading Reflection No. 1

For this assignment I read Miracles Happen by Mary Kay Ash 1)       As someone who has not had many interactions with Mary Kay line other than my mom bringing home Mary Kay Products when I was younger, I honestly was surprised to hear that the type of product selling had never existed before. I admired the most that this was a company based on the Golden Rule- which meant women were created equal and it was a way for them to make money outside the home. Although many startup companies at the time relied on family support, she took a large risk bringing her family into the business without knowing if it would be a success. I don’t think I would have risked my child’s career for my gain. I believe that starting the company. The reason she started her company was to battle the adversity of gender equality in the workplace and create a business where women could take sales into their own hands without any male counterparts. Her early classes were all based on...
Read more